The business world has been spinning for too long and has been found out. It’s all about action, not words now. It’s what you do, not what you say that counts. The age of “message management” is over.
Meanwhile, most business leaders continue to search for the silver bullet of trust to solve their problems in a single shot. But the bullet exists only in their hopeful imaginations. They don’t realize that trust often spoken is trust rarely earned.
Robert is the co-founder of Jericho Chambers - a progressive strategy consultancy described by some as “a much-needed antidote to McKinsey and WPP” – and a Visiting Professor at Cass Business School, London. Robert is co-author of Citizen Renaissance (2008) and the author of Trust Me, PR Is Dead (Unbound, January 2015). He is a columnist for International Business Times. Through his writing and professional counsel, Robert advocates new models of Public Leadership and Public Value.
Business needs to drive change, to connect the common good with the bottom line and to give power to all its voices. Those who do so enjoy a competitive edge and real leadership. Jericho Chambers makes this happen.
We are senior advisers and directly accountable to our clients. We are unencumbered by trilling “teams”, corporate bullshit or pointless bureaucracy. We are unafraid to speak truth to power and unintimidated by cultural and corporate progress.
Shortly before Christmas, I found myself in a BBC Radio 4 studio, discussing the relationship between journalism and PR. The subject was a new pamphlet by the FT’s John Lloyd, who directs the Reuters Institute...