Earlier this week, we circulated preview copies of Trust Me, PR Is Dead. I am happy to report that initial feedback has been really positive. Let’s hope it stays that way.

“Sizzling” commented one journalist. “Incendiary” observed an industry blogger. “Brilliant” and “surprisingly emotional” said two colleagues. More importantly, Trust Me, PR Is Dead is “a riveting good read” according to the global Director of Comms. for a major corporate. Another Global Comms Director remarked that it’s “very funny and also very telling”. He particularly liked the poignant use of redactions. And the section on Starbucks.

Final, final proof-reading is happening this week. The deadline for inclusion as a named supporter for the book is Tuesday, January 13th. All being well, the final copy will then be typeset and we will be ready to go live with the eBook. Hopefully, this will  just about be in time for the 2015 World Economic Forum at Davos which will, inevitably, be seething with phoney proclamations of trust and the ever-present armed forces and armoury of Public Relations. That said, “they” are no longer in control. “Trust” is in the gift of citizens, not CEOs.