Robert Phillips

Expert Adviser; Visiting Professor; Author & Commentator

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"There is no silver bullet to restore trust"

Career

Robert launched his first business while at university and, in 1987, aged 23, co-founded Jackie Cooper Public Relations (JCPR), which grew into the leading Consumer Brand Public Relations firm in the UK. He subsequently sold the business to Edelman, the world’s largest Public Relations firm, He was UK CEO of Edelman from 2007 to 2010 and President & CEO, EMEA, at Edelman from January 2011 to December 2012. He resigned in December 2012 to take time out to think about the future of communications and consultancy.

In June 2013, Robert co-founded Jericho Chambers, a Progressive Communication Consultancy, to lead a new wave of expert advisory based on actions, not words. His second book on citizenship & business is due for publication in Spring 2014.


2013

Summer/ Autumn 2013
Publishes a series of articles on Trust and on The Future of PR: Sleepwalker or Progressive?

June 2013
Co-founds Jericho Chambers and the Progressive Communications Network

January 2013 – June 2013
Takes six months out to research second book on citizenship. leadership and business

December 2012
Resigns from Edelman

November 2012
Publishes Essay Series on The Age of Engagement
Appointed Global Chair, Public Engagement & Future Strategies, Edelman
Appointed Honorary Visiting Professor, Cass Business School, City University, London


2011 – 2012

President & CEO, EMEA, Edelman

Highlights:

  • Increased annual revenues from c. $110m to c $140m
  • Holmes Report Digital Consultancy of the Year 2011
  • Multiple Sabre Award and European Excellence Awards winner
  • Named in Wired 100 Most Influential Digital People in Britain (2011)
  • Agency of the Year wins in UK, Germany, Spain and the Middle East
  • Opened for business in Istanbul, Turkey and Zurich, Switzerland
  • New leadership teams installed in Russia, France and Germany
  • Major client wins included Unilever (Corporate), Heineken, TetraPak, Syngenta, Boston Consulting Group; re-signed global contracts with Shell, Mubadala

2007 – 2010

CEO, Edelman UK

Highlights:

  • Grew office from 180 to 350+ people
  • Increased annual revenues from £18m to £35m
  • Drove Digital revenues from zero to 20% of total within three years
  • PR Week Consultancy of the Year 2009 and 2011 (runner-up 2010)
  • Rose from eighth to third equal in annual PR Week League Tables
  • Entered Sunday Times Best Places to Work (2010)
  • Major client wins included London 2012, Motorola, Diageo, Aviva, Capital & Counties; plus deeper work on Shell

December 2010  

Appointed CEO, Edelman Europe, Middle East & Africa

October 2010

Publishes The Reformation of Public Relations

Summer 2008

Publishes ‘Public Engagement: The Evolution of Public Relations’

June 2008 

Publishes Citizen Renaissance (www.citizenrenaissance.com) with Jules Peck

April 2008  

Acquires Spook Media; brings Edelman, JCPR and Spook under one roof

April 2007  

Appointed CEO, Edelman UK

May 2004  

Sells Jackie Cooper Public Relations to Edelman


1987 – 2004

Founding Partner, Jackie Cooper PR

Highlights:

  • Work for the Finnish Foreign Trade Association (1989-1998)
  • 8/10 Women Wear The Wrong Size Bra, for Playtex (1991)
  • Hello Boys, for Wonderbra (1993-1996)
  • UK launch of Snapple (1996-1998)
  • UK launch of Daewoo/ That’ll Be The Daewoo (1997-99)
  • Launch of PS1, PSP, PlayStation 2 for Sony (1997-2005)
  • Ten Star Tapas, for the Sherry Institute of Spain (1999-2006)
  • Launch of O2, from BT Cellnet (2001-2005)

September 1987 

Co-founds Jackie Cooper PR

April 1987  

Meets Jackie Cooper

August 1986     

Launches BRIDES at Harrogate

December 1985

Founder, John Phillips Associates

(Launched while in third year at University)

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Copyright 2015 Robert Phillips. Jericho Chambers